Have you have a job in the past where you made an easy 6-figures, found it very easy and had no trouble accepting that level of income… but when it comes to your business there’s all these weird blocks going on and you just can’t seem to get there and you feel really weird about it?
What is going on with that? That’s what I’d like to talk to you about today, because it happens to a lot of women in business.
What it means is that if you’ve come from, maybe, a corporate career where you’ve effortlessly made over 6-figures, you step into business thinking it’ll just be the same, and then when the business doesn’t take off and you’re not earning that level of income, you think there’s something wrong with your business and you think there’s something wrong with you, because you’ve earned that amount of money in the past and so what’s the big deal?
Well, it is a big deal, and that’s what I want you to become very, very aware of.
It’s a very big deal, and it’s a totally different thing making 6-figures and multiple 6-figures in your business versus earning 6-figures and multiple 6-figures in a career where somebody else is paying the wages.
It comes down to just a couple of things, so let’s talk about those.
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The first one is that, when you’re in a job, there’s somebody else deciding what that’s worth. There’s someone else who sets that number down as “this is the value of your contribution to the company,” and they decide. And we all know that women suck at negotiating pay rise and all those sorts of things and that’s why they also suck at setting price rises in their business, because there it’s TOTALLY up to you.
In a company where you’re the employee, your employer will set your wage and your salary and you will sit down for your annual review and you may get better at negotiating a pay raise, but largely most women will avoid it, and the reason why they avoid that and they feel uncomfortable about it, is the same reason why they struggle to earn that amount of money in their business, because no one has set that first number for them.
No one sets that number, YOU have to set that number.
You have to decide what you’re worth. You have to decide what your service is worth and set your value, and YOU have to negotiate your own price rises and decide that your services are now worth even more.
So that’s a really big deal, and it comes down to all sorts of things around worthiness, and feeling deserving, and all those very deep-seated unconscious belief systems. That’s why it’s not the same thing, and that’s why it feels so much harder.
Another thing that is a huge block for women in business is that when they were in the corporate career, they were being paid by the corporation, the big company, some faceless organization, or at least a big enough business that could afford to pay them a 6-figure plus salary. So it’s like, “Well, they’re making great money. They can afford to pay me that. I’m good with accepting that money.”
But when you go into business, particularly one that’s service based and where you’re helping people, and especially if you’re helping people with things like personal development or healing or anything like that, then you’re coming from a place of true service and wanting to help and lift others up, and so then needing to charge those people what you know you’re worth and what you know your service is worth brings that whole other element of, “Oh… but I’m charging it to the little person. I’m charging it to the single mum, or I’m charging it to the divorcee, or I’m charging it to this woman who’s just told me that things are a little bit tight right now,” and you have to do that over and over and over again.
That can become a big money block where you worry about the impact that paying for your service has on somebody else’s life. It’s not just some big company or corporation that you don’t have any emotional attachment to, it is a real person who you care about and in some instances they’re telling you that they’re experiencing some level of discomfort or stress or maybe even hardship and your service is part of how they hope to get past that and out of it, but you have to charge them for it.
So 6-figures in a job versus 6-figures in a business, especially a service-based business, especially for a woman, are not at all the same thing, and you really need to make sure you do the deeper work very, very committedly and with tenacity so that you can totally own that number. That number that you’re charging to each and every customer and that number of what it is you’re bringing home and into your life through this business that you’ve created.
I think another time it might be really cool to talk about the deeper stuff within that, but for now let’s leave it at that.
I encourage you to go and do some journaling on this. This is a really good one to write some reflections about.
Of course, don’t forget to grab my free training, to which the link is in the description to help you as well.
Until I see you next, keep on embracing your beautiful and unlimited potential.
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