Episode #1:
Picture this.
You’re standing outside the most gorgeous hotel. Let’s say, The Four Seasons. You can see the lobby through the glass. It’s luxurious, lush, and beautiful. And you know with absolute certainty that you belong there.
So you step into the revolving door.
But every time you try to go in, the door spits you out into a smelly side alley.
So you try again – wearing a different outfit this time, thinking this one will get you in. But you still end up back in that smelly side alley.
Here’s the thing.
It doesn’t matter what you wear. What matters is where you place your foot and decide to exit.
When you’re constantly trying to build leverage into your business, armed with yet another new strategy – that’s kind of the same thing!
New outfit. Same smelly side alley.
I know this because not only have I seen it with our members, I’ve lived it.
I once spent four months and $15k on a YouTube ads course, convinced it was THE missing piece. It meant 20 hours a week of content creation, paying my VA, pouring in time, money and energy – while having to ignore a whole lot of other things. Because I wanted this ‘missing piece’ to fix everything.
But guess what? … same alley.
The moment everything shifted and my business started working the way I wanted it to wasn’t when I found a better strategy. It was when I stopped looking for one!
What I actually needed was to stop collecting new strategies and start connecting what I already had.
And guess what? My income went up – my working hours went down.
So why do we get trapped in that revolving door?
Here’s what I want you to really hear: the solutions you’ve invested in weren’t wrong. They were probably exactly right – just not for where YOU were at the time!
Because nobody told you when you’d outgrown them. When you were ready for the next step of integrating them.
So you kept buying the updated version of the same puzzle piece you already had. New packaging. New presenter. New platform. Same piece.
That’s the Missing Piece Myth. And the online coaching and course industry is great at selling it.
But they’re not doing it on purpose. The messaging is simply built for people who genuinely still need those starting-point solutions.
But you’ve outgrown that conversation. You just didn’t realise it, because nobody tapped you on the shoulder and told you it was time to move on.
It’s like when you find yourself standing in the skincare aisle. You only went in for a moisturiser, but you leave with three serums, a new SPF, and something involving a jade roller. You get home, open the bathroom cupboard, and oh. You totally forgot you already have five creams that all promised to do pretty much the same thing – still in their packaging!
Your business is exactly the same.
The question isn’t what else you need to add.
The question is how do you best USE what you’ve already got?
You don’t need more pieces of the puzzle. You just need to connect the ones you already have.
So where do you start?
WWell, I like to start at the beginning. Because what you need most of all in order to build scalable leverage is being great at letting the RIGHT people find you. Not just any people. YOUR people. The ones who are ready to hear your message and think, finally, someone is speaking directly to me. The ones your offer is PERFECT for.
Because if the leads coming into your business are not right, nothing else will work. No matter how good your strategy is..
That’s why I created the Freebie Fix. It’s the first practical step in making sure you focus on the ONE lead magnet that helps you bring in the right kind of leads. Those you actually want to work with – those who are perfect for your offer, resonate with your message and are ready to invest.
The Freebie Fix is totally free and you can grab it right here: https://miriamcastilla.com/freebiefix
PS: If this landed, send it to another woman in your world who needs to hear it.
