This series wasn’t planned.
It’s the early days after losing my husband, and I’ve been quietly reflecting on my business — a business I built to create financial freedom, time flexibility and genuine security.
Right now, I need that freedom more than ever.
So in this series, I’m sharing what losing my husband revealed about the business foundations that truly matter.
What held when everything felt uncertain. What supported me without requiring constant effort. And where I now see even deeper alignment emerging.
This isn’t theory. It’s reflection in real time.
And if you’re building a business that’s meant to support your life, not compete with it, then I hope these conversations help you build it even more consciously.
Let’s begin.
(scroll down to read more…)
When Martin was hospitalised New Year’s Day, my first work-related thought certainly wasn’t “Oh this will make a great podcast series.”
My first work-related thoughts were actually a mad panic about my CRM migration.
We had just started a BIG system move. High investment. High risk. I’d planned to use the quiet Christmas period to be very hands-on – taking care of the fiddly stuff and making sure it was ‘done right’.
And suddenly – not only was I not available. I was in no state to focus on anything, let alone even caring to think about it .
I remember thinking, “Is my business about to blow up?”
I worried about losing data, damaging my most valuable assets – not to mention overlapping software costs (a big reason I moved away from Active Campaign is because the cost just kept getting more astronomical)
I didn’t even have time or energy to check in with my VA or communicate with the team that was helping me with the migration.
Old wiring loves to flicker back to life – especially during a crisis when your brain defaults back to flight, fright or freeze. I basically just froze. My brain just wouldn’t… brain…
But as the weeks unfolded and I was feeling more & more distant from my business, I realised that THIS was its ultimate stress-test.
So I started reflecting on it and thinking it through out loud. I laid bare what worked, what didn’t – and what I needed to learn from it.
What revealed itself was the importance of the model I’d been teaching… but it had never been tested like this and I started to see it through a whole new lens.
And that was pretty damn eye opening.
As I pondered, it became clear I needed to start thinking about my ‘freedom business’ model differently.
I started to think of it as a pyramid, where ALIGNMENT is in fact the foundation slab.
Then 4 structural walls rise from it – just like the walls of a pyramid.
They are: Mindset – Money Management – Time – Business Structure/Strategy.
Each wall leans onto the others. And each one is underpinned by alignment.
In my case, one wall ended up showing a pretty big crack – but the structure held.
And that was a critical insight. It doesn’t have to be perfect – because the structure allows for redundancy.
Then I decided to dig a little deeper into each piece of the pyramid to see how they individually held up – what was critical, what really helped support the structure – what crumbled – and what was not even important.
And that’s what this series is..
It’s not all the answers wrapped up in a nice bow..
It’s not teaching from hindsight..
That will come later.
For now, this is my real-time reflection on what truly held when life demanded my full presence somewhere else.
I’m still in the process of untangling & clarifying.
I hope that as you follow me along on this journey, it also helps you look at your business through a different lens and start to ponder some of these questions yourself.
So that’s my model as it stands – the Freedom Business Pyramid.
In the next episode, we’ll start dissecting and looking more closely at each piece of that puzzle… beginning with that foundational base of Alignment.
See you there!
xx Miriam
