[Built to Hold] Episode 1 – What losing my husband revealed about the business foundations that truly matter

[Built to Hold] Episode 1 – What losing my husband revealed about the business foundations that truly matter

This series wasn’t planned.

It’s the early days after losing my husband, and I’ve been quietly reflecting on my business — a business I built to create financial freedom, time flexibility and genuine security.

Right now, I need that freedom more than ever.

So in this series, I’m sharing what losing my husband revealed about the business foundations that truly matter.

What held when everything felt uncertain. What supported me without requiring constant effort. And where I now see even deeper alignment emerging.

This isn’t theory. It’s reflection in real time.

And if you’re building a business that’s meant to support your life, not compete with it, then I hope these conversations help you build it even more consciously.

Let’s begin.

(scroll down to read  more…)

When Martin was hospitalised New Year’s Day, my first work-related thought certainly wasn’t “Oh this will make a great podcast series.”

My first work-related thoughts were actually a mad panic about my CRM migration.

We had just started a BIG system move. High investment. High risk. I’d planned to use the quiet Christmas period to be very hands-on – taking care of the fiddly stuff and making sure it was ‘done right’.

And suddenly – not only was I not available. I was in no state to focus on anything, let alone even caring to think about it .

I remember thinking, “Is my business about to blow up?”

I worried about losing data, damaging my most valuable assets – not to mention overlapping software costs (a big reason I moved away from Active Campaign is because the cost just kept getting more astronomical)

I didn’t even have time or energy to check in with my VA or communicate with the team that was helping me with the migration.

Old wiring loves to flicker back to life – especially during a crisis when your brain defaults back to flight, fright or freeze. I basically just froze. My brain just wouldn’t… brain…

But as the weeks unfolded and I was feeling more & more distant from my business, I realised that THIS was its ultimate stress-test.

So I started reflecting on it and thinking it through out loud. I laid bare what worked, what didn’t – and what I needed to learn from it.

What revealed itself was the importance of the model I’d been teaching… but it had never been tested like this and I started to see it through a whole new lens.

And that was pretty damn eye opening.

As I pondered, it became clear I needed to start thinking about my ‘freedom business’ model differently.

I started to think of it as a pyramid, where ALIGNMENT is in fact the foundation slab.

Then 4 structural walls rise from it – just like the walls of a pyramid.

They are: Mindset – Money Management – Time – Business Structure/Strategy.

Each wall leans onto the others. And each one is underpinned by alignment.

In my case, one wall ended up showing a pretty big crack – but the structure held.

And that was a critical insight. It doesn’t have to be perfect – because the structure allows for redundancy.

Then I decided to dig a little deeper into each piece of the pyramid to see how they individually held up – what was critical, what really helped support the structure – what crumbled – and what was not even important.

And that’s what this series is..

It’s not all the answers wrapped up in a nice bow..
It’s not teaching from hindsight..

That will come later.

For now, this is my real-time reflection on what truly held when life demanded my full presence somewhere else.

I’m still in the process of untangling & clarifying.

I hope that as you follow me along on this journey, it also helps you look at your business through a different lens and start to ponder some of these questions yourself.

So that’s my model as it stands – the Freedom Business Pyramid.

In the next episode, we’ll start dissecting and looking more closely at each piece of that puzzle… beginning with that foundational base of Alignment.

See you there!

xx Miriam

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Stop Money Sabotage In Your Business: Practical Tips That Work

Stop Money Sabotage In Your Business: Practical Tips That Work

Let’s talk about money sabotage. Because it’s not some mysterious dark force.

It’s simply sneaky, unconscious patterns that can quietly cap your income and growth.

They show up as feast-and-famine cycles, cash-flow chaos, or that feeling that no matter how much you do, you’re stuck on repeat.

The good news? You can stop money sabotage in your business – and it starts with understanding your Money Habit Archetype.

Whether you’re a Spender, Over-Extender or Accumulator, each archetype has its own flavour of sabotage – and its own magic formula to help you get back in flow.

So today, let’s cover them one at a time and talk about the practical things you can start doing TODAY to stop money sabotage in your business.

The Spender: overflowing with inspiration while under-resourcing growth

Spenders love momentum. They’re generous, creative, and full of spark. But when excitement takes over, money can vanish as quickly as it arrives.

It’s often spent on new tools, courses or projects that can FEEL essential in the moment – but are definitely not.

Bright shiny objects can bring a spender undone.


What to focus on:

Creating a sense of structure and safety around spending so it doesn’t feel restricted – but stays aligned with what really matters.

✨ Example: consciously setting aside a small “fun money” amount and pausing before hitting buy.


FREEDOM REFRAME:

You can still have the joy of spending – without starving your business growth.

 

The Overextender: racing the clock and the cash

Overextenders are natural go-getters and amazing at coming up with big creative plans.

They LOVE big leaps, bold moves and the adrenalin boost that comes with taking risks.

But when those leaps are fuelled by adrenaline, not alignment, cash flow becomes wobbly & growth feels exhausting.

And that beautiful business suddenly turns into a house of cards… 


What to focus on:

Slowing down to speed up. Focus on grounding your actions in clarity and sustainability instead of urgency.

Refocus the excitement on CELEBRATING big milestones.

✨ Example: reconnect with your bigger WHY or break big goals into smaller, satisfying steps.

 

FREEDOM REFRAME:

You can move fast and feel safe when your foundations come first.

 

The Accumulator: safe and sensible… until it becomes a ceiling

Accumulators are brilliant at building stability.

They’re grounded, responsible, and can stretch a dollar for miles.

But when they hold on too tightly, growth stalls and stress levels go up.

Because when you end up doing it all yourself, waiting for “one day when I’ve saved enough,” the problems start piling up and you end up spending more time and money fixing things, rather than moving the business forward.


What to focus on:
Secure savings & investments and keep reminding yourself that all is well. Meanwhile, practise letting go – just enough to allow for expansion. Notice the world didn’t end! Show yourself that investing in support creates more safety, not less.

✨ Example: start by outsourcing small admin tasks or setting aside a budget for support – and FORCE yourself to spend it so you can expand that comfort zone!

 

FREEDOM REFRAME:
You don’t lose safety by letting go –  you create even more of it.

 

Homeplay exercise: 

Look back over the last month. Where did time, energy, or money leak? Pick one simple concept from above that would have shifted that dynamic. Bring it into focus this next week or so. Because tiny, consistent tweaks beat one big dramatic overhaul every time.

This is how you stop money sabotage in your business. Not by working harder, but by aligning your energy, your habits, and your systems so everything moves forward together. That’s the Magnetic Money® Code in action.

Money responds to calm, not chaos.

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Money Habit Archetypes for Coaches: Work With Yours (Not Against It)

Money Habit Archetypes for Coaches: Work With Yours (Not Against It)

You’ve probably noticed: More money doesn’t fix money patterns, it magnifies them! 

As coaches and service providers, we’re told to focus on “bigger months,” but if you don’t understand your wiring, more cash just turns up the volume on the same old money stress. In this post, we’ll unpack money habit archetypes for coaches and how to work with yours so business feels calmer, growth becomes sustainable, and your nervous system can finally exhale.

Why more money isn’t the fix:

If you’ve ever thought, “Once I hit $X, I’ll finally feel safe,” you’re not alone. But safety isn’t created by a number; it’s created by a feeling – and that is determined by the story underneath your habits.

Recognizing your pattern is step one.

Step two is seeing the deeper belief that keeps it running, then gently rewiring it so your strategy and your subconscious are rowing in the same direction.

The 3 Money Habit Archetypes:

1) The Accumulator:

Motivated by security, you love a buffer. You might have plenty in savings yet still feel on edge. This is the “billionaire arguing about toilet paper” energy Gay Hendricks talks about in the Big Leap – proof that without a SHIFT in your shift, no amount of money ever feels like ‘enough’.

Watch out for: Hoarding time/cash “just in case” – this can choke growth and joy.

Work with it: Automate “enough,” then allocate a clear % for expansion (team, ads, mentorship) so your brain sees safety and growth.


2) The Spender:

Money in = money out. You adore momentum and instant upgrades, but budgets and spending “rules” make you rebel harder.

Watch out for: Surges of cash can trigger even bigger surges of spending.

Work with it: Create a “Fun Money Account” – so spending is not just allowed, but encouraged. At the same time, build up a “Wealth Builder” – so your net worth rises even on celebration days.

 

3) The Overextender:

If I give you $10k, you’ll leverage it into a $60k commitment. You love possibilities, don’t mind risk (in fact, you LOVE the buzz) and you’re always scheming to get future returns.

Watch out for: Tying today’s cash to tomorrow’s debt keeps you stuck on a never ending treadmill. Cashflow crunches can become a major issue for you.

Work with it: Set up milestone gates. Then extend only when revenue or reserves hit specific markers. This satisfies your drive while protecting your cash flow.


MORAL OF THE STORY: Don’t push against your wiring, partner with it instead!

Trying to “budget harder” when your archetype reads that as punishment is like crash-dieting before a holiday. This always backfires (helloooo pastry binges..).

Instead, design systems that soothe your innate pattern WHILE you also do the deeper belief work. That’s where lasting change lives.

 

Practical tweaks by archetype

  • Accumulator:

    • Automate a “Safety First” transfer on payday.

       

    • Pre-decide a monthly amount to invest in growth without guilt.

       

    • Practice micro-celebrations (yes, you HAVE to actually spend that celebration line item!).

       

  • Spender:

    • Use 3 buckets for every payment: Fun money, Wealth creation & an Emergency BUFFER

       

    • Delay purchases above a certain $ amount by 24 hours; if you still love it, want it & have decided you actually also NEED it, buy from the Fun bucket. guilt-free.

       

    • Track your net worth monthly for a dopamine hit that isn’t tied to shopping!

       

  • Overextender:

    • “Gate” commitments: unlock the next level only after hitting a revenue or savings milestone.

       

    • Cap new subscriptions/financing at a fixed % of MRR.

       

    • Celebrate completion, not just initiation (your brain loves new!).

       

The deeper shift

Patterns are powered by identity-level beliefs: “I’m only safe if…”, “Money disappears on me…”, “I have to grab opportunities or I’ll miss out…”. 

When you identify and update that script, the habit shifts almost effortlessly. 

Until then, design your money system to co-regulate your archetype—like rails for a train. It still moves fast, but it stays on track.

WHERE TO START:

 

Don’t guess – take the 5-question Money Habit Archetypes Quiz and get tailored steps for your wiring.


Then implement one tiny from the above list this week. Micro-shifts compound fast when your strategy finally matches your subconscious wiring.

 

So which archetype are you?

👉 Click here to take the quiz: https://miriamcastilla.com/quiz


Then share your Archetype with me in the comments!

 

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I did an AI photoshoot – and it turned into a major mindset upgrade!🤯

I did an AI photoshoot – and it turned into a major mindset upgrade!🤯

I did the AI photoshoot thinking it would be a bit of fun.

But what I didn’t expect was for it to become a massive catalyst into radical integrity – a major mindset upgrade that got me questioning how I show up in my business at an even deeper level!

The pretty pictures were just the beginning.

The real transformation happened when I caught myself wanting to HIDE what I’d done….

Here’s the story:

Instead of dragging myself out of bed at 5am to do hair and make-up in time to catch that golden light, I sat on the balcony in Greece, in my bikini, wet hair in a messy bun, and let AI do the heavy lifting while sipping my post-yoga morning coffee. ☕

And the final images are gasp-worthy gorgeous (I’ve shared below 👇)

Doing the AI shoot was really fun and yep, there was a learning curve which included six-toed feet, spare hands, and – embarrassingly – having to tell the AI that my boobs are not that big 🙈

There was also that moment where I described myself as ‘they’ instead of ‘she’ and ended up with AI twins! 🤣

Interestingly, I only got those weird alien-eyes looking pics when I used images from professional shoots. But when I gave the AI a bunch of my favorite selfies to work with, the images suddenly looked like me!

But THIS is where things got REALLY interesting…

At first, I wasn’t even planning to create AI images. But I got access to a course through a program I’m part of and thought, “Ok, I’ll do it for fun.”

When I saw the images, I thought, “Hmmmm…. MAYBE I can quietly slide a few into my marketing and no one will notice…?” 🤫

Until I realised “Hang on a minute! WHY am I trying to hide this? What’s actually going on here?”

And THAT question led to a massive breakthrough where things became crystal clear and I up-leveled in a way I never expected!

See, I’d been telling myself I wanted to be genuine.

But as I dug deeper, I realised that was just an excuse I was hiding behind.

What was really going on was FEAR. Fear of judgement. Fear of what people might think.

Because here’s the honest truth:

Generating & using these images, which totally look like me (a fact that still blows my mind…), in places where I actually spend my time – but created in a way that allows me to fully ENJOY that lifestyle…

… is so much MORE in alignment and integrity with who I am and my values than getting up at the crack of dawn to get my hair & makeup done, then awkwardly posing in impressive-looking locations.

(I mean, renting a beachside Airbnb is one thing, but we’ve all seen the shots where people hired a private jet or a mansion complete with luxury cars for the day … 🙄)

These images reflect my actual life: me, chilling out in Greece, doing my thing.

… but without wheeling my ‘influencer sword’ (aka selfie stick) everywhere I go, or constantly harassing poor Martin to “take one more shot” – or generally feeling like a complete dick as I’m working my angles while other people are trying to enjoy their breakfast.

These images REPRESENT me and who I really am at a whole new level – because it’s not just about how they look – but about the way they were created – and my reasons for that.

I’m honouring doing what feels easy, comfortable and most aligned for ME – instead of sacrificing my precious Greek peace for the sake of “creating content” – then pretending I enjoyed even a minute of it.

This is why I’m calling it Radical Integrity.

It’s about having the balls to be honest with yourself as to who you are & how you want to show up (including whether you prefer to delegate your photoshoots to an AI twin, or you honestly do love getting all glammed up to do the full hair, make-up & wardrobe thing)

But this is about more than just a photoshoot.

How often we do this crap to ourselves in business?

Doing things in ways we feel we’re supposed to – instead of being honest about what actually feels good to us.

Not allowing ourselves to do what feels easy and supports – rather than encroaches on – the life we want to create.

And how often do we hide behind great sounding lies like “But a real life photoshoot is being more authentic” (in my case… so flipping NOT!)

The ways in which we play small, hold ourselves back, and flat out LIE to ourselves to avoid facing our fears and limiting beliefs never ceases to amaze me.

That’s why this growth journey never ends – ESPECIALLY when you value alignment above all else.

There’s always another layer.

 

And often, they hide in plain sight, just waiting for us to be willing to see them.

Creating and marketing in a way that honours and supports the lifestyle you truly want?

 

That’s not just smart business.

That’s next-level alignment!

Getting clear on what your version of aligned business looks like – the kind where you stop forcing yourself into boxes that don’t fit – and start building something that actually supports the life YOU want to live – that’s what we do in the Freedom & Ease Business Academy.

I recently created a beautiful ‘get it done in just 2 hours’ process for our members that combines the magic of Hypnosis with the power of AI.

It’s called the Freedom Funnel Fast Track.

FFFT IS a process that helps you get clear on what you truly want from your business, then helps you cut through the noise of offers, freebies and marketing methods to help you map out your Aligned Funnel Blueprint.

No more pretending, no more confusion, no more forcing or feeling like a fraud in your own life.

Want it? JUST CLICK HERE 👈

Meanwhile, here are some of the images from the AI Photoshoot:

Let me know which is your favourite below – and Hit reply and be honest… if I hadn’t told you, would you ever know they’re not real?

Big love,

xx Miriam

PPS: I still happily show up make-up free with salty hair for my Academy members …. cause that’s like the difference between going out to a nice restaurant (where pants are expected) vs hanging out with your besties for a Friday night drink & debrief

Manifesting Money in Your Business: Strategy or Woo‑Woo?

Manifesting Money in Your Business: Strategy or Woo‑Woo?

Is manifesting money in business just fluffy spiritual stuff—or is it a smart, strategic tool that shifts your income?
Whether you raise your eyebrows at the word “manifestation” or have your vision board front & centre in your office, today’s episode is for you – if you want more financial success in business – without accidentally blocking your own path.

Let’s dive in.

Why Manifestation Is More Strategy Than Spirituality

Manifestation isn’t about chanting mantras and hoping for the best. It’s about a powerful combo: focus + belief + aligned action.

When you anchor your subconscious to expect abundance, your brain—specifically the Reticular Activating System—starts noticing money-smart moments you’d otherwise miss. Confidence rises. You speak your offers more clearly. You follow up more consistently.

It’s psychology in action—not magic.

The Mindset Shift: From Hustling to Aligned Earning

  • Hustling comes from fear. (“I have to grind harder.”)

  • Aligned earning comes from trust. (“I do less, with more power.”)

I once launched while energetically attached to the result—and nada. Crickets. The moment I let go of desperation, expressed gratitude, and invested from a place of trust: boom. Spots filled effortlessly. Same strategy—different energy.

Real-World Examples of Manifestation in Business

Meet Anna: stuck in scarcity, hustling hard. After shifting her money beliefs, the very next day she got a $200 opportunity in her inbox—easy, aligned, and totally unexpected.
Not coincidence—it’s the pattern I’ve seen again and again: when energy shifts, results follow.

 

Subconscious Beliefs = Invisible Income Ceilings

Your honest-to-yourself beliefs about money (e.g., “more money = more stress,” or “I’m bad with numbers”) are often the ceiling blocking your next level.
Until those beliefs shift, you self-sabotage or avoid bigger opportunities.
Inner work (healing, hypnosis, EFT) isn’t a luxury. It’s a business essential.

 

Aligning Without Losing Your Edge

Want to feel ease and maintain a sharp strategic edge?

  1. Notice the friction in your business.

  2. Ask: What if this were easy?

  3. Layer in energetic practices (visualization, scripting, EFT).

Back it with smart strategies, like the ones inside The Freedom Code. That’s where the magic meets the practical.

Manifesting money in business isn’t fluff—it’s focus. It aligns your energy with intention and supports it with smart action.

👉 If today’s episode landed with you, take the Money Habit Archetype Quiz.

Discover which archetype is shaping your results—and what you need to shift so more money can flow & stay.

Just click here: www.miriamcastilla.com/quiz


Udemy_Grow your biz with your money habit archetype + hypnosis

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